The irony might seem spectacular — between marketing and HR at Apple, essentially, how execs choose to treat others based on whether they're customers or employ

The irony might seem spectacular — between marketing and HR at Apple, essentially, how execs choose to treat others based on whether they're customers or employees. However, it's (morally questionable but) common practice (and actually CYA legally-motivated more often than not) in all corporations and even smaller companies. We might naively expect Apple to behave differently in this instance because of their marketing stance, their privacy-minded public/commercial image. Until you realize it's just that: posture, image, product. The point is business-minded designs, not morally-driven values, the alignment of both being serendipitous, circumstancial. The "why" is customer seduction, not social politics, let alone HR policy (and to be really fair, they never communicated externally on that, in their usual secretive behavior). TL;DR: It's great when you sell a product that supports values you agree with, but let's not confuse sales/marketing/PR with management/legal/HR. A corporation has many heads who do not operate in the same space nor speak to the same object.