> the original sin of online advertising: measuring an ad's success through the number of clicks it gets The measure is often the number (or even the value) of

> the original sin of online advertising: measuring an ad's success through the number of clicks it gets The measure is often the number (or even the value) of conversions an ad gets. I think it is a good measure for everybody. I wouldn't block ads if they were garanteed to have conversion-rates > 90%. This would mean that I only see ads which are highly relevant. What we have instead are conversion rates < 5% (or even < 1%) - which is basically noise or spam. >only successful ad is one that makes you go AAAAH MUST GO BUY RIGHT NOW RIGHT NOW DROP EVERYTHING AAAAAAAA... Exactly. That would be a good ad. Instead we see useless distracting spam ads which bring no value to users nor businesses.