2 key ingredients. 1: build a great product for a very large market, by very large I mean mums and dads can use the product. For example, if you build a start

2 key ingredients. 1: build a great product for a very large market, by very large I mean mums and dads can use the product. For example, if you build a startup say a CRM for Lawyers, think how big can it get. Take uber, they have a very large market because mums and dads (all of us) can use the product. 2: marketing, marketing and more marketing. It creates hype..