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That's like the 1000th ad-targeting article I've read, but the first time to hear this perspective. Absolutely fascinating, thank you! Here's one question thou
by Joe-Z 7y ago
That's like the 1000th ad-targeting article I've read, but the first time to hear this perspective. Absolutely fascinating, thank you!
Here's one question though: If you're the established player in one field and don't really need the online ads other than for staking a claim, would it really influence your sales that much if a competitor takes over that space? Probably just a downturn in number of sales to new customers? (Who presumably haven't heard about the other players in the field and just go with the one that's shown to them in online search results?)
Okay, that's more than one question, but maybe you'd like to elaborate a bit.
- simonh 7y agoI very much doubt the small bump in sales of Coke after a major ad campaign actually pays for the campaign. That's not the point. Lets suppose CocaCola stopped advertising completely. No TV adds, no product placement, no billboards, nothing, but Pepsi and the other soft drinks companies kept up their rate of advertising or even increased it to fill the gap. The only time anyone ever saw the name Coke would be when they saw it on a shelf. It might take a while, but the outcome would be inevitable.