Social norms work because there is self-regulation. But how does self-regulation work if there are no aligned incentives? Why would trolls living thousands of

Social norms work because there is self-regulation. But how does self-regulation work if there are no aligned incentives? Why would trolls living thousands of miles away give a hoot about your precious democracy? They don’t stand to gain anything by following some “social norms”. In fact, you can profit quite well writing drivel to engage the communal lizard brain of a population, liberally peppering your content with advertisements. So while yes I do think that we are in the middle of rapid upheaval, things will get much worse before it gets better. I wonder if the solution will look like Stevenson’s idea of “stream editors” - AI or even humans who sort through the constant noise to filter only the information deemed trustworthy or relevant. Then we have gatekeepers once again.