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What if I want to target women who recently bought Chanel perfume? How would I go about doing that unless I do cookie targeting?
by AznHisoka 7y ago
What if I want to target women who recently bought Chanel perfume? How would I go about doing that unless I do cookie targeting?
- briandear 7y agoIf those women gave you permission to contact them, that’s how. If someone bought Chanel, you don’t have a right to that information unless they explicitly gave you that right.
- mertd 7y agoWhat about the retailer that sold the perfume? They'll usually auto sign up the customer to their product emails and/or adapt their landing page to customer's interests (like Amazon).
- TeMPOraL 7y ago> They'll usually auto sign up the customer to their product emails Fortunately, at least in the EU that's illegal.
- tpxl 7y agoUnder GDPR this kind of self advertising falls under legitimate use of an email address, so if you inform the user you'll send them the emails, it's legal to do so without explicit opt-in. (AFAIK IANAL)
- sincerely 7y agoWhat if I'm a women who recently bought Chanel perfume and I want you to fuck off?
- deleted 7y ago[deleted]
- dev_tty01 7y agoIs this a serious question? Just because you want to target something doesn't mean it is ok to do it. Geez, the arrogance. You want to do X, so the rest of us have to give up our privacy? Technical feasibility is not the same thing as ethical, courteous, or just plain being respectful of other people. The whole industry seems to have done some sort of massive mob rationalization of inappropriate behavior. It's not ok. If I am on a tech site reading about disk drive failure rates, feed me an ad about an SSD sale. If I am reading about mountain climbing, show me ads about climbing equipment. Fine. But don't start following me around the web with adds about ascenders for the rest of the afternoon. Or travel insurance. Or ... It is none of your business what I browsed half an hour earlier. Thank goodness at least one business (Apple) has enough customer focus left to try to address some of this nonsense. All the better that it helps them against some of their competitors. That just makes them more motivated. Bully for that. At least we are still the customers rather than the products with Apple.
- matheusmoreira 7y agoCouldn't agree more. I hate it when people respond to concerns with "I make money that way, how could I possibly go on otherwise" as if it somehow legitimitized their unscrupulous activity. Their profits are nobody's problem but theirs and there is absolutely nothing wrong with putting them out of business if that's what it takes to stop their abusive surveillance capitalism. If people's use of privacy-focused software and products reduces their revenue, so be it.
- AznHisoka 7y agoYou got too emotional when reading my response. I was just asking the question because I was genuinely curious whether there was technically a way to do so w/o cookie targeting. I have no interest in doing such targeting. I was interested in whether a HNer had a creative workaround.
- ubermonkey 7y ago>You got too emotional when reading my response. I read a dispassionate rebuttal of your point. Calling the reply "too emotional" is not an okay tactic.
- gwd 7y agoLet's translate this to brick-and-mortar: > What if I want to target women who recently bought Chanel perfume? How would I go about doing that unless I do video surveillance and face-recognition targeting? Suppose a woman walked into a dress shop, and the clerk said, "We find that our $LINE line of dresses over there works really well with the Chanel perfume you just bought." Do I have to explain why 1) people think it's creepy, and 2) why people think you don't have a right to do that?
- guareber 7y agoGet them to sign up to your mailing list and send them an email ad. Anything else should be off limits.