affiliate sites are created purposefully with persuasive text specifically to rank high on google and cause sales. in the generic case, a website would have to

affiliate sites are created purposefully with persuasive text specifically to rank high on google and cause sales. in the generic case, a website would have to specify its own advertising-keywords, because contextual mismatching the audience. Regardless, i think an ad service with only contextual ads will either fail, or end up implementing the wheel (targeted ads) to survive. tracking adtech does lead to more effective, less intrusive ads in the average case. The tech that will dethrone google will be a service that matches buyers and sellers better than google.