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Depends on the advertiser! Big brand who mostly wants to reach everyone in a geographic area? Targeting doesn't matter. Retailer that wants to bring someone bac
by jefftk 7y ago
Depends on the advertiser! Big brand who mostly wants to reach everyone in a geographic area? Targeting doesn't matter. Retailer that wants to bring someone back in to complete a purchase? Without targeting they won't buy ads at all.
(Disclosure: I work on ads at Google)
- dannyw 7y agoYou suggest this as if the majority of ad spending comes from small businesses trying to retarget their customers; when the vast, vast majority of ad spending comes from big brands; and your mom and pop business isn't running a sophisticated ad targeting campaign. Adtech is for the establishment.