I've heard the ad industry has been moving toward that model rather than clicks, which seems good -- but it doesn't seem to be appreciably helping make the ads

I've heard the ad industry has been moving toward that model rather than clicks, which seems good -- but it doesn't seem to be appreciably helping make the ads suck less. For years Daring Fireball paid its bills and then some with a simple, non-moving, square sidebar ad; obviously that wouldn't keep the lights on at Vox, let alone the NYT, but I can't help but think ads could have been... better. There are places that at least strike a balance that doesn't make me want to poke my eyes out -- The Outline, for instance, at least now that they've toned down the over-engineered JavaScript woo they launched with -- but it's depressing how uncommon that is.