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I understand how ITP works, its intention and goals since this had a significant impact on my work. And assuming a good intention on Apple's side, this makes me
by summerlight 7y ago
I understand how ITP works, its intention and goals since this had a significant impact on my work. And assuming a good intention on Apple's side, this makes me pretty confident that Apple doesn't want to put significant investment of its resource on studying how the ads ecosystem works (and of course they don't have a strong motivation to do so).
On browser-side conversion tracking, I can say that this will unlikely be adopted by advertisers/publishers in the current form. This is not my own opinion, but more about general feeling across advertisers/publishers that I've met.