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Adverts that relate to the content they're next to are contextual ads, rather than targeted ads. They're apparently not very good for advertisers.
by lexicality 7y ago
Adverts that relate to the content they're next to are contextual ads, rather than targeted ads.
They're apparently not very good for advertisers.
- criddell 7y agoThey are the only ethical kind.
- Ensorceled 7y agoThey are not "as good". Advertiser are addicted to demo, behavioural and interest targeting because that is what Google and Facebook gave them.