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It's mobile Safari that is hard to fingerprint and getting harder with each version. Most adtech still runs off cookies to share data and store identifiers and
by manigandham 7y ago
It's mobile Safari that is hard to fingerprint and getting harder with each version. Most adtech still runs off cookies to share data and store identifiers and those have been basically eradicated.
Having to fingerprint every pageview also creates latency and still isn't that deterministic so everything will need to shift to probabilistic and contextual targeting. That's a hard change to make for most legacy networks.
- paulmd 7y agoAren't cellular providers tagging connections with unique identifiers to make targeting possible?
- manigandham 7y agoTelecoms like Verizon and ATT have their own adtech companies and were doing this, but regulations and encryption technologies have disabled most of it. IPv6 with probabilistic modeling comes pretty close though.
- Someone1234 7y agoNot over HTTPS they aren't.