I'd caution that "narrative" and "story telling" can lead to fables. You should understand this as defining a clear vision, why it matters, how to get there, wh

I'd caution that "narrative" and "story telling" can lead to fables. You should understand this as defining a clear vision, why it matters, how to get there, what it will look like on Monday morning once you've arrived and then ensure individuals and teams have clearly defined roles and own those roles. This is what Jobs' reality distortion field was built on.