People trust .com more than they trust .at Worth bearing in mind even if you're not thinking of the very small minority who type in a domain name and just hit

People trust .com more than they trust .at Worth bearing in mind even if you're not thinking of the very small minority who type in a domain name and just hit CTRL+Enter to autocomplete to www.domain.com Domain hacks are also difficult to remember and type. Devs will get it, understanding that the dot comes before the last two or three letters, and that as the last two or three letters identifies a country .tld whether it is 2 or 3 letters. But end users... imagine how many are getting it wrong and letting Google intercept. This may be acceptable to you, but it's hardly a sleek and uninterrupted experience for the end user.