> What a product needs to survive, of course, is cash. And that has to be baked in from the very start; the product-baby must be trained from infancy, as it wer

> What a product needs to survive, of course, is cash. And that has to be baked in from the very start; the product-baby must be trained from infancy, as it were. A product’s gotta have what it takes to convince people to turn over their hard-earned money… or it’s going to end badly. Amy's been putting out some really, really good writing lately. If you missed it, definitely check out "Don't Follow Your Passion" too - http://unicornfree.com/2011/dont-follow-your-passion/ http://unicornfree.com/2011/dont-follow-your-passion/ I actually laughed out loud at the "It’s an age-old story" intro when I read it. Very good stuff.