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I see a lot of people saying this is unfair to content creators. I understand that sentiment when it comes to blocking normal ads, since revenue is based on ad
by ar-nelson 7y ago
I see a lot of people saying this is unfair to content creators. I understand that sentiment when it comes to blocking normal ads, since revenue is based on ad views; that's why I don't run AdBlock on YouTube. But when it comes to in-video sponsored sections, can the sponsors actually tell whether viewers watched that particular segment of the video? If not, this seems like the most ethical kind of adblock: creators still get paid, but you don't have to watch the (usually scammy) ads.
- meowface 7y agoThe problem is eventually this or something like this will probably catch on, and then sponsors will pressure YouTube into creating a system to provide metrics on who watches certain parts of videos. It doesn't sound that hard to do on a technical level, and I believe this is already available to creators in some way. Way less work than automagically detecting copyrighted audio and video, which they already do with Content ID.
- ajayyy 7y agoThis already exists. You can see realtime (per second of the video) engagement statistics. It shows drops in sponsored sections normally and it pickup back up right after.
- meowface 7y agoRight, but can sponsors themselves access this data via an API or something, currently? Asking the creator to email engagement metrics screenshots every week isn't too practical.