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And for all the channels which really are relying on that revenue? Are you paying for YouTube Premium? Are you signing up to support the creator on Patreon? Are

by mathw 7y ago

And for all the channels which really are relying on that revenue? Are you paying for YouTube Premium? Are you signing up to support the creator on Patreon? Are you paying channel memberships? What's left to fund your favourite content when none of this happens?

asaddhamani 7y ago
Does some part of my YouTube premium membership fee go to the content creators?
- Brozilean 7y ago
  I remember seeing something about a very low percentage of viewers being YouTube premium, but accounting for something like 40+% of revenue.
  - Mirioron 7y ago
    That depends on how much ads pay, how many users watch ads/use adblock, how much they watch etc. Videos that get few ads or low-priced ads might indeed have the membership be a large portion of the revenue. Generally it's more in the 10-20% range though.
- krilly 7y ago
  AFAIK I know demonetized videos (which are 'unsuitable' for YouTube ads) generate zero revenue, so I think that's a no. It would go to creators who create exclusive series for YouTube premium, though.
- Mirioron 7y ago
  Yes. I believe the split is the same as with ad revenue - 55% to the content creator and 45% to YouTube.
  - ajayyy 7y ago
    Almost. They say "a majority" but don't specify the exact amount. So, over 50%.
    - Mirioron 7y ago
      The standard split YouTube does with their creators is 55% to the creator and 45% to YouTube. I believe they would use the same split for YouTube membership revenue.
      - ajayyy 7y ago
        Yea, but for Premium it is different. At least, back when it was called YouTube red, they just promised a majority.
- doctoboggan 7y ago
  Yes. In my YouTube studio analytics I can see the percentage of revenue that comes from YouTube premium subscribers.
Nextgrid 7y ago
> Are you paying for YouTube Premium? This will help Google stalk you even more (since you're now providing confirmed personal details like billing address and card details) so I would not recommend anyone doing so. Go with Patreon if you want to support creators.

by mathw 7y ago

asaddhamani 7y ago

Does some part of my YouTube premium membership fee go to the content creators?

Brozilean 7y ago
I remember seeing something about a very low percentage of viewers being YouTube premium, but accounting for something like 40+% of revenue.
- Mirioron 7y ago
  That depends on how much ads pay, how many users watch ads/use adblock, how much they watch etc. Videos that get few ads or low-priced ads might indeed have the membership be a large portion of the revenue. Generally it's more in the 10-20% range though.
krilly 7y ago
AFAIK I know demonetized videos (which are 'unsuitable' for YouTube ads) generate zero revenue, so I think that's a no. It would go to creators who create exclusive series for YouTube premium, though.
Mirioron 7y ago
Yes. I believe the split is the same as with ad revenue - 55% to the content creator and 45% to YouTube.
- ajayyy 7y ago
  Almost. They say "a majority" but don't specify the exact amount. So, over 50%.
  - Mirioron 7y ago
    The standard split YouTube does with their creators is 55% to the creator and 45% to YouTube. I believe they would use the same split for YouTube membership revenue.
    - ajayyy 7y ago
      Yea, but for Premium it is different. At least, back when it was called YouTube red, they just promised a majority.
doctoboggan 7y ago
Yes. In my YouTube studio analytics I can see the percentage of revenue that comes from YouTube premium subscribers.

Nextgrid 7y ago

> Are you paying for YouTube Premium? This will help Google stalk you even more (since you're now providing confirmed personal details like billing address and card details) so I would not recommend anyone doing so. Go with Patreon if you want to support creators.