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This article rises a lot of unanswered questions about how does Google exactly reveal user data to the advertiser. Are they referring to the filters the adverti

This article rises a lot of unanswered questions about how does Google exactly reveal user data to the advertiser. Are they referring to the filters the advertiser used to target the ad and the search keyword, or something more? > By syncing Google Ads with Callrail, your name and address is tied to your click (and all your other data) when you conduct a certain action on a website that an ad directs to. (Clicking a phone number on the website, for example). How does Callrail have people's name and address? None of the data relinking the article describes should be made possible by Google and Callrail. If true, this is obviously illegal.

endsofinvention 7y ago
Google Ads allow audience targeting based on user interests or affinity groups. This is inferred using past Google searches and pages visited. An advertiser can add as many of these groups as they want to a campaign and get visibility into their visitors' interests. https://support.google.com/google-ads/answer/2497941?hl=en https://support.google.com/google-ads/answer/2497941?hl=en
texasbigdata 7y ago
I've used call rail before. They don't IIRC. I believe he's using the IP (from Google?) since he says "Yet Callrail still withholds your IP address (exact location) from us.". So it seems he's taking 1) Your IP, 2) Your Phone Number and 3) matching your phone number to your name (I don't think call rail does this natively, unless you have a CRM). I'm not a Call Rail expert, but couldn't you do this with a pixel or alternative measure? Like really you're baiting them into calling you, then layering on the IP of their device to triangulate where they likely are.
- mrandish 7y ago
  There are data brokers who claim to turn a phone number into a billing address zip code probably relinking via some credit card company or bank selling "anonymized" data.

endsofinvention 7y ago

Google Ads allow audience targeting based on user interests or affinity groups. This is inferred using past Google searches and pages visited. An advertiser can add as many of these groups as they want to a campaign and get visibility into their visitors' interests. https://support.google.com/google-ads/answer/2497941?hl=en https://support.google.com/google-ads/answer/2497941?hl=en

texasbigdata 7y ago

I've used call rail before. They don't IIRC. I believe he's using the IP (from Google?) since he says "Yet Callrail still withholds your IP address (exact location) from us.". So it seems he's taking 1) Your IP, 2) Your Phone Number and 3) matching your phone number to your name (I don't think call rail does this natively, unless you have a CRM). I'm not a Call Rail expert, but couldn't you do this with a pixel or alternative measure? Like really you're baiting them into calling you, then layering on the IP of their device to triangulate where they likely are.

mrandish 7y ago
There are data brokers who claim to turn a phone number into a billing address zip code probably relinking via some credit card company or bank selling "anonymized" data.