I guess it's more like they don't want to have their brand associated with "inappropriate" content. From my (European) perspective the bar American corporations

I guess it's more like they don't want to have their brand associated with "inappropriate" content. From my (European) perspective the bar American corporations use is weird, but seems plausible to me. Also I believe they come to it as a media corporation - access to content has to be restricted, so they can charge. If archive.org has too many texts/videos/... people don't watch their movie (not that it works that way ...)