I don't believe that's what the board said. They probably just have a KPI somewhere to increase the share of app usage. Users that have the app are more likely

I don't believe that's what the board said. They probably just have a KPI somewhere to increase the share of app usage. Users that have the app are more likely to become long-term reddit users, so increasing that share makes sense. Implementing it in such an annoying way is then someone's decision where the career is dependent on scoring on that KPI.