"Macro-recorder on steroids" is a surprisingly tricky thing to do well. Think supporting 30+ years of different UI frameworks, over process variants that may b

"Macro-recorder on steroids" is a surprisingly tricky thing to do well. Think supporting 30+ years of different UI frameworks, over process variants that may be dissimilar (e.g. when code = 5, the "OK" button is actually a different class). All while hiding enough of the underlying complexity that a business user ignorant of all the above can write 95%+ of the automation. So yes, I'd say it's one of those things that seems easy, but is difficult to actually get working for compatibility reasons. There are no physical robots involved. ;)