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The Citroën Evasion had to be renamed Synergie for the UK market, because while in French évasion means "escapism", in English it brings connotations of tax eva
by amyjess 7y ago
The Citroën Evasion had to be renamed Synergie for the UK market, because while in French évasion means "escapism", in English it brings connotations of tax evasion.
Citroën had this problem a lot with their vans: they also have a commercial van called the Jumpy, which obviously isn't something you want to say about any vehicle, so it was changed to Dispatch for the UK. And they have a larger van called the Jumper, which was changed to Boxer, probably because "Jumper" also carries criminal connotations in English (bail jumper, stile jumper, etc.).
- amyjess 7y agoThe Toyota MR2 had difficulty selling in France because MR2 is pronounced a lot like merde, which means "shit".