I remember that in the TV series “Dead Like Me” the main (dead) character’s mother vehemently abhors the word. It was the first time I had ever encountered aver

I remember that in the TV series “Dead Like Me” the main (dead) character’s mother vehemently abhors the word. It was the first time I had ever encountered aversion to it and I marked it down as deliberate “quirkiness-injection” by the scriptwriters. When I later discovered that the aversion was widespread (much like my inexplicable hatred of parsley) did I realise it was an actual phenomenon. I always put it down to the connotation of female sexual arousal.