Incremental vs disruptive innovation Disruptive has a distribution problem - how do you get people to use it Vertical integration can be "10x better" and if y

Incremental vs disruptive innovation Disruptive has a distribution problem - how do you get people to use it Vertical integration can be "10x better" and if you meet that threshold, maybe people adopt it, like iphones Or maybe you have existing distribution networks or power to get people to act