Yes, the amount of ads on some of the videos has grown, but overall I think the amount of money they make per popular video has shrunk significantly. The amoun

Yes, the amount of ads on some of the videos has grown, but overall I think the amount of money they make per popular video has shrunk significantly. The amount of people using ad-blockers had increased a lot and there have been a lot of demonetization events where the bar for acceptable (advertiser-friendly) content has been raised. This also caused a lot of creators to move their income streams to merch or Patreon, sometimes even fully disabling advertising on their videos. Still just conjecture, just wanted to point out that there have been a lot of things that hurt Youtube's ability to monetize despite their good growth.