When you're starting out, it can be easy to think that you'll just undercut your competition - if not for the experience gained. No, here's the truth: When you

When you're starting out, it can be easy to think that you'll just undercut your competition - if not for the experience gained. No, here's the truth: When you undervalue your work, you'll attract the types of clients you don't want to work with. Scammers, misers and bargain hunters, etc. You're also signaling that you're inexperienced - even though you may have a legit reason for charging less. I know consultants that work from home, and live in extremely cheap areas, or simply don't have many expenses, compared to consultants living in high COL areas. So yeah, charge more. It's a good filter that you don't need to actively work on.