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I made another chart back in 2016 to show how over a decade the iPhone became such a truly once-in-a-lifetime product: https://jasonlefkowitz.net/wp-content/up

I made another chart back in 2016 to show how over a decade the iPhone became such a truly once-in-a-lifetime product: https://jasonlefkowitz.net/wp-content/uploads/2016/10/apple-net-sales.png https://jasonlefkowitz.net/wp-content/uploads/2016/10/apple-... (As an illustration for this post: https://jasonlefkowitz.net/2016/10/why-apple-doesnt-care-about-professional-mac-users-anymore/ https://jasonlefkowitz.net/2016/10/why-apple-doesnt-care-abo...) By 2009 Apple's iPhone business was larger than its personal computer business. By 2011 it was larger than all of Apple's other businesses put together. By 2015 it was several times larger than all of Apple's other businesses put together. Which is why, even though I'm not the world's biggest Apple fan, it always amuses me to hear people complain that Tim Cook hasn't pulled another iPhone out of his hat. The iPhone was the kind of hit that only comes along every two or three decades. I'm struggling to think of anyone who's produced two hits on that scale.

scarface74 7y ago
Also look at Apple’s product and revenue mix since 2007. They have consistently been able to change it as technology changed. If you look at Google’s revenue and profit mix, it looks the same as it did in 2007 - advertising. Microsoft and Apple have been able to pivot. Even while the Mac is only 10% of Apple’s revenue, even it has grown slowly throughout the years. Another note from your article - Apple sold $23 Billion dollars worth of Macs in 2016. Between 2010 - 2016. Google has only made $31 billion in revenue on Android (https://www.theverge.com/2016/1/21/10810834/android-generated-31-billion-revenue-google-oracle https://www.theverge.com/2016/1/21/10810834/android-generate...).