4 ms·
No. I consult with B2B startups on marketing and have seen the internal data for 20+ B2B tech companies. If anything, the best products with the lowest churn ha
by cm2012 7y ago
No. I consult with B2B startups on marketing and have seen the internal data for 20+ B2B tech companies. If anything, the best products with the lowest churn have less referrals, since people don't want their competitors to have the competitive advantage the product provides.
- jakobegger 7y ago> people don't want their competitors to have the competitive advantage (...) That sounds like a very cut-throat business. In my target audience, most people are happy to share how they work and which tools they use. I even occasionally see random people recommending my product online (which makes me very happy)
- cm2012 7y agoGenerally, different VC firms give a lot of money to similar companies at the same time. In one vertical, I worked with the same company for three years. CPC for the same keywords doubled every year for all 3 years, when the unit economics of the industry didn't change. It's fiercely competitive.