3 ms·
> "Build it and they will come" is the dream and misconception of every programmer (...) Well, the amount of marketing required strongly depends on the quality
by jakobegger 7y ago
> "Build it and they will come" is the dream and misconception of every programmer (...)
Well, the amount of marketing required strongly depends on the quality of and demand for your product.
I built a software product and launched it with very very minimal marketing (I emailed a blogger and published it on a mailing list).
People liked my app so much that I had a 1000 downloads within a few weeks (which I consider decent for a somewhat niche app).
Working on that app has since become my full time job, and I do very minimal marketing.
Maybe I could make more revenue if I focussed more on marketing, but to be honest I'm pretty amazed how well word of mouth advertising works.
- cm2012 7y agoNo. I consult with B2B startups on marketing and have seen the internal data for 20+ B2B tech companies. If anything, the best products with the lowest churn have less referrals, since people don't want their competitors to have the competitive advantage the product provides.
- jakobegger 7y ago> people don't want their competitors to have the competitive advantage (...) That sounds like a very cut-throat business. In my target audience, most people are happy to share how they work and which tools they use. I even occasionally see random people recommending my product online (which makes me very happy)
- cm2012 7y agoGenerally, different VC firms give a lot of money to similar companies at the same time. In one vertical, I worked with the same company for three years. CPC for the same keywords doubled every year for all 3 years, when the unit economics of the industry didn't change. It's fiercely competitive.