Me? mostly reaching out through a decent personal network. Did some event sponsorships, didn't do advertising. Blogged, but not relentlessly. Didn't seek medi

Me? mostly reaching out through a decent personal network. Did some event sponsorships, didn't do advertising. Blogged, but not relentlessly. Didn't seek media coverage. Were I to do it again I’d pick 2–3 topics to master and blog, tweet, guest post, relentlessly. Reuse, rewrite, repost the same essay and commentary dozens of times. Get quoted in press and other media coverage. Follow media coverage looking for potential clients, dig into those clients and master all the public information about those clients. I didn't do any of that.