Why does Twitter need to perform as well as Facebook or Google? Facebook is dying down and being replaced with Instagram. Instagram is littered with ads and do

Why does Twitter need to perform as well as Facebook or Google? Facebook is dying down and being replaced with Instagram. Instagram is littered with ads and doesn't feel irreplaceable. Google's core product (search engine) is nearly unusable these days thanks to all the ads and the push for e-commerce related results. Sure, they're profitable. But the products are garbage. Twitter feels like something that's harder to replace. It feels more like an utility. The core product has changed little over the years and that's why it's good and people keep coming back to it. If someone doesn't ruin it, I wouldn't be surprised if it outlives both Facebook and Google. I already find the ads annoying. If they add even more, plus a bunch of useless features, and try to censor the discourse on the platform to top it off, it will be the death of twitter.