That's not really true. Ads give people the opportunity to learn about products they wouldn't otherwise know about. If the new products are better, economic v

That's not really true. Ads give people the opportunity to learn about products they wouldn't otherwise know about. If the new products are better, economic value is created. If they aren't, no transaction occurs and nobody is worse off, except for the attention spent on ads, which is what BAT is trying to price.