The use of OKRs goes back to Andy Grove at Intel and while, like any tool, they can be misused they're definitely not just for vanity metrics. Some more useful

The use of OKRs goes back to Andy Grove at Intel and while, like any tool, they can be misused they're definitely not just for vanity metrics. Some more useful OKRs might be things like: - Increase number of signups for our app by 10%. - Decrease the rate of customers churning off our platform by 20%. - Reduce the median time it takes to ship a product out of our warehouse from 3 to 2 days.