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> They incentive click-bait titles that's because in digital, google & FB are gobbling up the bulk of advertising budgets, leaving little money in display adve
by buboard 7y ago
> They incentive click-bait titles
that's because in digital, google & FB are gobbling up the bulk of advertising budgets, leaving little money in display advertising to be shared by hundreds of media sites. it's not an inherent property of ads that they create clickbait, it's the need for increasingly more ad views.
- noxer 7y agoThe inherent property of ads is that a third-party is involved who strives for maximal profit at the cost of the other two parties. Even the nicest possible third-party can't make the deal better for the others.
- cookie_monsta 7y agoWhy at the cost of the other two parties? The publisher profits and the consumer gets subsidised content