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I wouldn’t classify the owner as a gig worker. They own the customer-facing brand and other IP. Much of the customer data they likely share with delivery serv

by nugget 7y ago

I wouldn’t classify the owner as a gig worker. They own the customer-facing brand and other IP. Much of the customer data they likely share with delivery services, but not the kitchen (of course, vertical integration is a future possibility.) What this does is shift the necessary owner competencies away from operations and more towards marketing (and chef skills.) Which seems like a trend, as the same statement could be made for many different industries that have been heavily disrupted, e.g music, podcasts, book publishing.

Waterluvian 7y ago
"What this does is shift the necessary owner competencies away from operations and more towards marketing." But those are the hard parts of running a business. So is this for people who want to play business, or who are fooling themselves that this is a shortcut to getting rich?
- nugget 7y ago
  Some wannabe restaurant owners are better at operations (setting up a kitchen) and others are better at marketing (bringing customer orders in). Cloud kitchens make the restaurant business a bit less appealing to the former and a bit more appealing to the latter. There’s nothing inherently sacred about the balance between these two competencies.