The jury can award an amount they feel is appropriate. There are actual, measurable damages involved in a case like this, then there are punitive damages that

The jury can award an amount they feel is appropriate. There are actual, measurable damages involved in a case like this, then there are punitive damages that are awarded with the intent to deter future behavior like this. EM's net worth is in the $20 billion neighborhood. Knocking off a few zeros, that's like a $190 judgement against a person who's worth $20,000.