The current opaque way that ride matching is done where drivers cannot know the destination before accepting a ride, creates an environment where providers (dri

The current opaque way that ride matching is done where drivers cannot know the destination before accepting a ride, creates an environment where providers (drivers) are increasingly using gaming techniques to get around this restriction, to the detriment of customers. An example of this is something that commonly happens at airports, where a driver will accept a ride and then wait around for customer to cancel if the trip isn't to the driver's liking. Similarly, on Amazon marketplace the problems with counterfeit goods etc... are well documented, where a marketplace of sellers is gaming the system at the detriment of consumers. I can see the same type of gaming systems potentially happening here if there is opacity in the market information for both suppliers and customers. For example a kitchen could replace organic ingredients for non-organic ones and consumers wouldn't know the difference. Or if an order is accepted and turns out it is too large or too small they would delay fulfillment forcing a consumer to restart the process. As with all of the gig-economy work and poorly regulated markets generally, it has some consistent patterns where incentives for low prices drive a race to the bottom and I don't think that's something I'd want from my food. It might be worth noting that CloudKitchens is Travis Kalanick's new startup. So I would expect that the vision he brought to cab/rideshare is the same here, but in the food market, using UberEats as first point of proof that it can be successful already. [1]https://techcrunch.com/2019/02/01/the-next-big-bet-for-former-uber-ceo-travis-kalanick-may-be-cloud-kitchens-in-china/ https://techcrunch.com/2019/02/01/the-next-big-bet-for-forme...