This analysis is highly suspect. It's a great sales pitch sure - but it's false. So first of all: the overhead for running the registry is unreasonably high.

This analysis is highly suspect. It's a great sales pitch sure - but it's false. So first of all: the overhead for running the registry is unreasonably high. You'd expect there to be considerable room for reducing costs, so the 75M$ per year is artificially low; revenue is around 100M. Secondly, that revenue is artificially (but reasonably!) low because the price is capped. But guess what? That price cap was just removed; so the actual price may rise considerably; certainly it is not reasonable to assume that under the terms specifically changed for the deal the revenue will stay at just 100M a year. Thirdly, the risk of .org evaporating is pretty absurd. The cost of a domain is (and should be) pretty trivial compared to the value most people can extract from it; the fact that this is a for-profit business at all is highly questionable - it's as if your street address were owned by a third party, and you can't have anything shipped their at your cost without the acquiescence of a third party. I'm not sure anybody is seriously buying this story of .org becoming irrelevant to the point that people won't pay 10$ (+margin above wholesale) for a domain. But even if you're unsure - the very fact that a private party snapped this up is evidence to the contrary. Fourthly, it's entirely unreasonable for ISOC to earn even a penny off of this deal. What exactly did they do to earn the right to profit of other people's valuable contributions? Right, nothing - they were just there are the right time. There's no reason they should even be an exclusive party at all, let alone one that operates with a profit motive. Fifthly, the people involved, and the timing, stinks. If this were all above-board, it should have been public and not have been bought out by insiders almost immediately after those same people are involved in enabling the deal. It's not at all transparent what those insiders were doing, but if it's not plain old highway robbery again, perhaps some transparency would have helped. Frankly, the whole cartel (DNS, not merely .org) should simply be dumped; there's just no reason this is private to start with, and most certainly not run with a profit motive; that's just asking to reasons to distort the far more important markets with rent-seeking behavior here. If chrome+safari were to sponsor an alternative to DNS, I'm sure the rest of the browsers would follow; e.g. by using a different protocol (not http(s)) to disambiguate, and by forking the existing (as of some fixed date) DNS domains. Good riddance to those leaches.