3 ms·
You've missed the point. Sure, it's 'blowing up like mad' but the important thing is that Roxio have been able to turn the Angry Birds game into a brand: sellin
by imajes 16y ago
You've missed the point. Sure, it's 'blowing up like mad' but the important thing is that Roxio have been able to turn the Angry Birds game into a brand: selling movie rights (!) something even EA struggle with, so quickly, getting a deal with FOX for marketing and developing a range of real-world merch to go along.
All on the back of one simple little app that looks and feels like a flash game. (i love it, don't get me wrong, but it is not anything special)
Did Harbor Master or Flight Control do this? No.
It takes a lot to think big and that's where the big players are-- and worth a good chunk of money too.
- olivercameron 16y agoI don't think real-world merchandise will save them when the next hit game storms the charts.
- kmfrk 16y agoWasn't that what I said? Aren't we in complete agreement? Am I too tired for my own good? :) I'm definitely less appreciative of them than many, but they've obviously capitalized on their success - opportunity didn't just drop into their laps.