This is missing the point. Amazon is acting anti-competitively towards the sellers currently using its platform. That is the problem, not that businesses could

This is missing the point. Amazon is acting anti-competitively towards the sellers currently using its platform. That is the problem, not that businesses could potentially set up their own sites. The conflict of interest is the problem; Amazon undercuts its own competitors using their data. Maybe it is a better decision for a given business to not sell in Amazon. But that doesn’t make Amazon’s behavior any less anti-competitive. Many small-time sellers have no way to reach a large market without using Amazon to reach customers. Most people don’t go to smalltimeseller.com to buy stuff; for a large portion of consumers, online shopping is synonymous with Amazon. Here’s source about the undercutting claim https://www.wsj.com/articles/SB10001424052702304441404577482902055882264 https://www.wsj.com/articles/SB10001424052702304441404577482...