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This is clearly simplified, but nevertheless... [deleted] [edit] Info from comments demonstrates these results, though simplified, to be incredibly optimist
by zachallaun 16y ago
This is clearly simplified, but nevertheless...
[deleted]
[edit] Info from comments demonstrates these results, though simplified, to be incredibly optimistic. Assuming a CPM of $1.00 and taking into account the ratio of paid advertisement to Reddit advertisement, the Monthly Revenue number would dip significantly to $100,000.
- OmarIsmail 16y agoIt seems that CPMs are more in the $0.50-1.00 range[1]. Which still translates into a very nice chunk of change and that's not counting other initiatives such as reddit gold. [1] http://www.winningtheweb.com/reddit-homepage-advertising-results.php http://www.winningtheweb.com/reddit-homepage-advertising-res...
- clint 16y agoI have no idea but judging from the amount of real ads I see on Reddit, I'd guess they make way more money from Gold than from display ads at the moment.
- klbarry 16y agoKeep in mind 90% of the ads right now are just games or reddit ads (keep refreshing the page). Not mention a good percentage of their users use adblock and are extemely anti-commercial. I think they are making significantly, significantly less.
- staunch 16y agoNo site like Reddit can fill 1 billion impressions at $2 eCPM. Closer to $0.25 I'd bet.
- blhack 16y agoI've run the "sponsored link" ads before, and it's usually $0.40-0.70 CPM.
- deleted 16y ago[deleted]
- axod 16y agoThat's insanely optimistic to the point of absurdity.
- redthrowaway 16y agoDon't forget Reddit Gold. They were at 40k/month when they started, probably up to 60k/month now.