They look like get-rich-quick but there are some real nuggets of truth in there; but the hard work is well disguised. Take for example the 4-Hour body's sectio

They look like get-rich-quick but there are some real nuggets of truth in there; but the hard work is well disguised. Take for example the 4-Hour body's section on ultrarunning. I'm training for a marathon so I know how hard it is, yet the way it's written about in the book is (to my recollection - don't have my copy here) "20 minutes 3 times a week and you can run 50K". Then you read closer, and closer, and there are detailed training schedules with some long runs, and it's actually sensible - but the initial wow is definitely along the lines of snake oil. I think Tim just knows what will get people to bite, but underneath it all he also knows how to achieve (most of) the things he writes about.