I think it goes deeper than that - it deeply influences the market you choose to serve in the first place. If you can semi-credibly promise to give people inst

I think it goes deeper than that - it deeply influences the market you choose to serve in the first place. If you can semi-credibly promise to give people instant results in wealth, physique, sex, etc - your offer will sell. The real question isn't whether or not you choose to market your offer aggressively. It's whether or not you choose to enter those specific (proven) markets, using that specific (proven) approach, knowing full well that you're intentionally exaggerating for the sake of attention and results. Personally, I've intentionally made the decision not to go that route. It makes my job more difficult, but it's a tradeoff I'm willing to make.