I launched an online dating site FlowMingle.com in 2008 (since closed down). When we were building the site on '07 and looking for investment, over and over we

I launched an online dating site FlowMingle.com in 2008 (since closed down). When we were building the site on '07 and looking for investment, over and over we heard 'Your site isn't viral/social enough. Look at WooMe, look at Zoosk, etc. They will eat your lunch!' and with regards to OKCupid "It's at best a niche site for geeks and freaks, it's growing too slowly, it's not viral enough." Although this TC article is hardly news for anyone who has examined the WooMes of the world for even 15sec., I find the fact that WooMe is outed as a scam and that OKCupid is acquired by Match.com to be hugely vindicating. By providing users an honest, transparent service that legitimately helps them achieve their aims, you CAN and eventually WILL profit and grow. The damage in investors betting on companies like WooMe is that 1) they scam bunches of online daters and turn them off from the whole industry, they disappoint and lie to people 2) other entrepreneurs see big investment and media coverage for a company like WooMe and think they should chase after that model and mold their businesses to what investors want rather than what users want. 3) ultimately, investing in WooMe doesn't create any long term value and is a waste of time/money and starves other legitimate businesses of opportunity. Just because a company is getting investment $$, press, meteoric growth, etc does NOT mean it is actually delivering anything of value and/or helping its users achieve their goals. There is always opportunity to win against ANY competitor by doing those simple things.