Well in this case, the primary issue is around anti-trust and competition. Given that amazon has a bout a 50% share of e-commerce, this kind of behavior could b

Well in this case, the primary issue is around anti-trust and competition. Given that amazon has a bout a 50% share of e-commerce, this kind of behavior could be harmful to competition and well functioning markets. The counter argument is to say that their space is not e-commerce but all retail and thus Amazon is not a monopolist, but I would argue that this not a good precedent to set for a well functioning economy. Most tech companies have avoided anti-trust by arguing that they don't hold monopoly power, but I think we are behind the game in terms of regulation. Again, I wouldn't have a problem with Amazon promoting their own products if it didn't have a strong effect on competition and how well markets operate, but I really believe that a lot of the placers are exhibiting monopolist behavior.