I guess because I work on mostly b2b or private apps, I'm not up on the latest for sites that are trying to drive traffic and views. SEO has always seemed like

I guess because I work on mostly b2b or private apps, I'm not up on the latest for sites that are trying to drive traffic and views. SEO has always seemed like a dirty world of stepping on whatever you have to just to get clicks, and be the 500th app someone grants notification permissions to.