I would almost be ready to hazard a guess that it's exactly as big as Netflix' library. Many recent articles from Netflix has talked about how they have dealt

I would almost be ready to hazard a guess that it's exactly as big as Netflix' library. Many recent articles from Netflix has talked about how they have dealt with moving everything to AWS. Wouldn't it make sense if some company like Amazon decided to set up a "white label" streaming service? Netflix carries all the expertise, negotiates all contracts with providers, aquires rights to the show, etc... Amazon carries marketing muscle and an installed user base of people who've stored their one-click credit card number in the system. Netflix pays a commission on every streaming product sold and does all the rest of the work. It's drop-shipping a la Walmart-store-brand-version-potato-chips. It has the added benefit of looking like competition (like Best Buy vs. Future Shop in Canada, both owned by the same company ... or Cadillac vs. Chevrolet). Makes sense to me.