I appreciate the irony of this based on your username :) Seriously though, changing human behavior is hard. People didn't just start wearing seatbelts, there

I appreciate the irony of this based on your username :) Seriously though, changing human behavior is hard. People didn't just start wearing seatbelts, there were years (arguably decades) of resistance and an active effort by many state law enforcement agencies to ticket it (even including an advertising campaign - click it or ticket). I agree it's a huge problem, maybe even an epidemic. I agree we should not be lenient (within reason). But we have to start by educating consumers if our goal is change and not retribution.