There's no such thing as "the whole web" - it is simply sites with the most money gaming Google better, and Google being happy for that to happen. There's a lo

There's no such thing as "the whole web" - it is simply sites with the most money gaming Google better, and Google being happy for that to happen. There's a lot else on the web, it just isn't surfaced by Google as much as in the search engine's early years.