I would like to point out that it is possible to have web pages that load faster than AMP. It has not been made easy but many publishers have figured out (in so

I would like to point out that it is possible to have web pages that load faster than AMP. It has not been made easy but many publishers have figured out (in some cases publishers have web pages that load faster than their AMP ones...) Take a look: https://webperf.xyz https://webperf.xyz I have a number of issues with AMP but I will just mention two: 1. If Google addressed how their ad system was being mis-used (and in many respects as-intended) that would have gone a long way to addressing webpage performance. Instead they pushed more work on the publisher to adopt yet another new format (add it to Facebook Instant Articles, Apple News JSON formats, Google News MediaRSS etc.) 2. AMP helped killed some early momentum to make pages faster. They sold a bandaid solution that was 'good enough' for management and undercut engineering efforts to address the root cause.